VOGUE AUSTRALIA – On an astonishingly sunny July morning in Sydney, Surry Hills’ Ace Hotel played host to a celebration of Politix’s new era.
Hosted by Politix ambassador and actor Dacre Montgomery, alongside Vogue Australia’s head of digital content Mahalia Chang, it was a breakfast event intended to welcome in the new brand customer—and perhaps farewell the stereotypes of the past.
Speaking about the company’s recent rebrand, as well sharing some salient insights on modern masculinity—the theme of Politix’s recent campaign—Montgomery, 28, heralded a more sensitive and self-aware spin to the suiting realm. A far cry from the strictly skinny fit suits of the past, which might only have been spotted on twenty-something budding businessmen and horse race-goers, Politix’s new venture into suiting is a touch more relaxed.
Boasting looser, louche-ier fits more akin to those seen on recent red carpets, as well as more luxurious fabrics in wool and French linen, the styles of the new collection lend themselves to the styling of mixed separates, and non-restrictive formalwear.
Wearing one of the new sets—a deep blue suit in linen, featuring a short-sleeve shirt, perfect for a casual breakfast—Montgomery shared his respect for not only the company’s new sartorial direction, but their spiritual direction, as well. Noting that Politix’s new emphasis on authenticity and individuality, exemplified by their “a suit for every man” ethos, was the perfect (re-)making of a modern suiting brand.
Of course, Montgomery wasn’t the only one on hand to celebrate such a vision. The actor and writer was joined by members of Sydney’s fashion pack, including models Nathan McGuire, Mikka Byarugaba and Moe Alhassan, as well as Jadé and Lachie Brycki, and Tim Robards. All dressed smartly in Politix, of course.
As Politix gears up to release its next campaign, all eyes will be on its next evolution.